It is not uncommon for there to be confusion between events that aim to inform and educate Medicare beneficiaries, and those that focus on marketing and selling. Understanding the differences between these types of events will allow individuals who are seeking information on their coverage options and/or want to enroll in one particular plan, to make better choices and navigate their options more successfully.
Medicare Education Seminars
These events are intended to provide important information to those who qualify for Medicare. They may focus on providing general information about plans and coverage options, or on highlighting a particular drug, treatment, or coverage plan. Promotional efforts and sales opportunities will not be part of educational events. Although marketing activities are strictly prohibited during educational seminars, attendees may engage in other activities such as exchanging business cards and providing contact information.
Sales Events
Sales-driven events are usually centered on a variety of promotional activities. They also provide attendees with the opportunity to network and generate new sales leads. These events are centered around promotional activities and talking points designed to create a buzz and interest that could lead to sales. Medicare sales events are often centered around the launch of a drug, promoting a treatment or encouraging attendees to enroll in new plans or coverage options. These events may collect personal information and sales applications, but attendees are not required.
Selecting the Right Event
Attending a sales event to learn about Medicare plans or benefits can cause many problems. This is especially true for seniors, who are often confused and easily influenced by sales tactics that use high pressure. It is possible to gain valuable information about Medicare coverage at a sales event. However, these events are primarily geared towards generating sales and generating revenue.
Schedule an Education Seminar
Education seminars on Medicare can be a great way to learn about the plans and benefits of Medicare. They can also help those who have trouble understanding their options. A common mistake is to confuse an educational seminar with a sale event. This can deprive seniors from the resources and help they need to explore their options and find coverage that suits their needs. The law protects educational seminars to prevent aggressive sales tactics or promotional efforts from influencing attendees.
By understanding the difference between Medicare education events and sales or promotion expos, seniors can get the assistance they need in selecting the right plan or option.
